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Studio Tokyo / Discover. Collect. Create.

A library
for the eye.

Type to try. Marks to study. Identities to understand. Explore the details behind the work, then take what you learn into your own practice.

9 studies

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Vercel

Brand · Geist system
Geist Design System — published Vercel reference image.

Technology

Vercel · Geist type with Basement Studio

IBM

Brand · 1972
IBM print-accessory packaging, from IBM’s historical archive. Photograph date not specified.

Technology

Paul Rand

Spotify

Brand · 2015
Mood-based music imagery — frame from the COLLINS Spotify case-study film.

Music & culture

COLLINS · Spotify team

Dropbox

Brand · 2017
Illustration frame from the COLLINS Dropbox case-study gallery.

Technology

COLLINS · Dropbox Brand Studio · collaborators

Slack

Brand · 2019
Slack identity presentation — Pentagram case study.

Technology

Pentagram · Michael Bierut · Slack team

Mastercard

Brand · 2016
Mastercard identity in an outdoor setting — Pentagram case-study image.

Finance

Pentagram · Michael Bierut & Luke Hayman

Reddit

Brand · 2023
Reddit’s 2023 character and wordmark presentation — Pentagram.

Music & culture

Pentagram · Natasha Jen · Reddit team

Burger King

Brand · 2021
Burger King packaging — JKR’s published identity case study.

Food & drink

Jones Knowles Ritchie · Burger King

Pepsi

Brand · 2023
2023 Pepsi emblem — PepsiCo; reference vector via Wikimedia Commons.

Food & drink

PepsiCo Design & Innovation

Further inspirationLogoArchiveBrand ArchiveLetterform Archive