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Dropbox

An orderly mark for unexpected combinations.

Library
Logo studyUse as reference
Edition
2017 / Creative collaboration
Design credit
COLLINS · Dropbox Brand Studio · collaborators
Sector
Technology
Form
Modular geometric symbol
Illustration frame from the COLLINS Dropbox case-study gallery.
Illustration frame from the COLLINS Dropbox case-study gallery.

The identity system

The diamond-based symbol supplies a simple structure while the surrounding visual language celebrates co-creation. Illustration can carry a distinctive personality without asking the logo to become more complex.

Editorial study of the published system

Documented process

COLLINS describes a shift from syncing files to syncing teams. The identity brings contrasting color, type, illustration and photography together. The published credits include Instrument, Sharp Type, Animade and 72andSunny alongside Dropbox Brand Studio.

Read the source

Sources & credits

COLLINS / Dropbox case studyDropbox / brand resourcesVector source

Curated September 2026. Design and source imagery belong to their credited owners. This is an independent educational study, not an asset license or an affiliation.