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Burger King

Heritage that still feels appetizing.

Library
Logo studyUse as reference
Edition
2021 / Food first
Design credit
Jones Knowles Ritchie · Burger King
Sector
Food & drink
Form
Typographic emblem
Burger King packaging — JKR’s published identity case study.
Burger King packaging — JKR’s published identity case study.

The identity system

Rounded lettering and oversized packaging type make the food story tangible. The logo’s bun-like enclosure and the broader typography share a soft, substantial character.

Editorial study of the published system

Documented process

JKR rebuilt the identity around real food and flame-grilling. The program combines a 1969-inspired logo, the custom Flame typeface, a warmer palette and food photography, extending through packaging, uniforms and signage.

Read the source

Sources & credits

JKR / Burger King case studyJKR / project and process notesVector source

Curated September 2026. Design and source imagery belong to their credited owners. This is an independent educational study, not an asset license or an affiliation.