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Pepsi

Bring the name back into the symbol.

Library
Logo studyUse as reference
Edition
2023 / The pulse
Design credit
PepsiCo Design & Innovation
Sector
Food & drink
Form
Typographic emblem
2023 Pepsi emblem — PepsiCo; reference vector via Wikimedia Commons.
2023 Pepsi emblem — PepsiCo; reference vector via Wikimedia Commons.

The identity system

Electric blue and black join the established red and white. A custom typeface and an animated pulse connect packaging with digital expression. The color emblem shown here is a reference vector, not a campaign mockup.

Editorial study of the published system

Documented process

Pepsi’s 2023 redesign reunited the globe and wordmark. PepsiCo describes research into its visual history, followed by testing of type, palette and mark. The rollout began in North America in 2023 and expanded globally in 2024.

Read the source

Sources & credits

PepsiCo Design / global redesignPepsiCo / March 2023 announcementVector source

Curated September 2026. Design and source imagery belong to their credited owners. This is an independent educational study, not an asset license or an affiliation.