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Studio Tokyo / Discover. Collect. Create.

Spotify

A consistent lens on an eclectic culture.

Library
Logo studyUse as reference
Edition
2015 / Cultural expression
Design credit
COLLINS · Spotify team
Sector
Music & culture
Form
Signal symbol
Mood-based music imagery — frame from the COLLINS Spotify case-study film.
Mood-based music imagery — frame from the COLLINS Spotify case-study film.

The identity system

Contrasting color pairs and an adaptable photographic treatment create range around a stable symbol. The campaign frame shows music grouped by mood. The symbol is studied as part of this system; this does not credit COLLINS with its original creation.

Editorial study of the published system

Documented process

COLLINS reframed the proposition around personalized music experiences. Its case study describes a duotone treatment influenced by music’s screen-printing history: a way to make varied artist photography feel connected.

Read the source

Sources & credits

COLLINS / Spotify case studySpotify / design and branding guidanceVector source

Curated September 2026. Design and source imagery belong to their credited owners. This is an independent educational study, not an asset license or an affiliation.