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Studio Tokyo / Discover. Collect. Create.

Pepsi

Bring the name back into the symbol.

Library
Brand studyUse as reference
Edition
2023 / The pulse
Design credit
PepsiCo Design & Innovation
Sector
Food & drink
Form
Typographic emblem
Pepsi symbol in solid black on white
Monochrome reference vector. Study the silhouette, spacing and negative space.

Form & negative space

The heavy central lettering anchors the flowing upper and lower fields. Removing color exposes how the white middle band keeps the name readable inside a dense circular shape.

Studio Tokyo visual analysis

Documented process

Pepsi’s 2023 redesign reunited the globe and wordmark. PepsiCo describes research into its visual history, followed by testing of type, palette and mark. The rollout began in North America in 2023 and expanded globally in 2024.

Read the source

Sources & credits

PepsiCo Design / global redesignPepsiCo / March 2023 announcementVector source

Curated September 2026. Design and source imagery belong to their credited owners. This is an independent educational study, not an asset license or an affiliation.