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Studio Tokyo / Discover. Collect. Create.

Burger King

Heritage that still feels appetizing.

Library
Brand studyUse as reference
Edition
2021 / Food first
Design credit
Jones Knowles Ritchie · Burger King
Sector
Food & drink
Form
Typographic emblem
Burger King symbol in solid black on white
Monochrome reference vector. Study the silhouette, spacing and negative space.

Form & negative space

The wordmark occupies the center of an edible-looking silhouette. Lettering and enclosing shapes support the same idea rather than behaving as separate decorations.

Studio Tokyo visual analysis

Documented process

JKR rebuilt the identity around real food and flame-grilling. The program combines a 1969-inspired logo, the custom Flame typeface, a warmer palette and food photography, extending through packaging, uniforms and signage.

Read the source

Sources & credits

JKR / Burger King case studyJKR / project and process notesVector source

Curated September 2026. Design and source imagery belong to their credited owners. This is an independent educational study, not an asset license or an affiliation.