STUDIO TOKYO
Skip to content

Studio Tokyo / Discover. Collect. Create.

Reddit

A community identity with a clearer vocabulary.

Library
Brand studyUse as reference
Edition
2023 / Conversation
Design credit
Pentagram · Natasha Jen · Reddit team
Sector
Music & culture
Form
Character symbol
Reddit symbol in solid black on white
Monochrome reference vector. Study the silhouette, spacing and negative space.

Form & negative space

The small antenna breaks the circular silhouette and gives Snoo a recognizable asymmetry. The monochrome symbol makes clear which details remain useful without the 3D treatment.

Studio Tokyo visual analysis

Documented process

Pentagram worked with Reddit in 2023 to unify an accumulated set of brand materials. Snoo gained a formalized three-dimensional character treatment, while the conversation bubble became a recurring device in type, composition and motion.

Read the source

Sources & credits

Pentagram / Reddit case studyReddit / brand resourcesVector source

Curated September 2026. Design and source imagery belong to their credited owners. This is an independent educational study, not an asset license or an affiliation.